Apple's financial report for the fourth fiscal quarter confirms the successful sales of the iPhone 15, which has caused concern for Samsung. In contrast, the sales of the Galaxy Z Fold 5 and Flip 5 have fallen short of Samsung's expectations, resulting in revised production targets. As a result, Samsung is now banking on the upcoming Galaxy S24 series to turn things around.
Rumors have been circulating for some time that Samsung may accelerate the launch of its next flagship S series to preempt the success of the iPhone 15, which has been hailed as one of the top phones of 2023.
According to South Korean outlet SBS Biz, the Galaxy S24 is set to be launched in early January, aligning with previous speculations. Notably, renowned leaker Ice Universe claims that production of the Galaxy S24 began in late October, with the official unveiling expected in mid to late January. This is a departure from the Galaxy S23 series, which was announced in February.
The impact of the iPhone 15's strong sales extends beyond the release date. Samsung has decided to bring back the Unpacked event to the United States. While the previous Unpacked event took place in South Korea, it is noteworthy that most recent high-profile events have been held in the US or Europe.
According to SBS Biz, the Galaxy S24 series will be announced on January 17, 2024, in San Francisco, US. The decision has apparently been finalized, and preparations for the launch are currently underway.
The Galaxy S24 will be powered by either the Qualcomm Snapdragon 8 Gen 3 or the Exynos 2400, depending on the market. It is expected that all models, particularly the Galaxy S24 Ultra, will feature titanium sides. The design of the phones will reportedly bear a strong resemblance to their predecessors.